The advertiser’s arsenal is one of cliché, bright colour, drop-shadow in fact any obvious visual prettifier of the ‘that’ll do’ variety… overuse of the ellipsis, empathy and emphasis all play a part – blonde norweigan women with perfect shimmery hair do their bit also. The one-liner is the one for me.

Zing, gotta make it zing. “I’d like to teach the world to zing”, nah that’s rubbish. The punchy concise working through of an idea into a marketable, or at least intriguing, sound-bite is both attractive and deceiving… that’s advertising? No, but its a great trick.

This new ‘take’, this new ‘branch’ shall we say, upon the Meta Comment line is as much an aide as a funky new concept. The idea is simple- you type in the box then press enter, and *boom* its saved. For all to see. For all to see, and type and save and do it all over again. Why?

Lets work that one out together shall we?